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CONTENTS of above link
1
Parable of the tree ...................................................................................................................................... 2
Foreword .................................................................................................................................................... 3
Rush vs. Recruitment ................................................................................................................................. 4
How to Integrate Recruitment into Your Chapter ........................................................................................ 4
Who will be your Future Brothers? ............................................................................................................ 5
How do you Reach out and Recruit? .......................................................................................................... 5
Where do you meet These Young Men? .................................................................................................... 7
Relationships, Offices & Activities ............................................................................................................ 7
Using Visibility as a Recruiting Tool ........................................................................................................... 8
Year-Round Recruitment Model ................................................................................................................. 9
More Opportunities to Recruit--Formal Rush or Rush Week ...................................................................... 10
Summer Recruitment .................................................................................................................................. 11
Recruitment Through Scholarship .............................................................................................................. 12
Preparing the Chapter ................................................................................................................................ 12
Involving the Entire Chapter....................................................................................................................... 13
Responsibilities of the Recruitment Chairman ............................................................................................ 13
Responsibilities of the Recruitment Committee .......................................................................................... 15
Appendix I: Promotional Material ............................................................................................................... 17
Appendix II: Graphics Pages....................................................................................................................... 19
Appendix III: Beta Facts ............................................................................................................................. 21
Appendix IV: Recruitment Through Scholarship ........................................................................................ 27
Appendix V: Rush Workshops .................................................................................................................... 34
Appendix VI: The Nuts and Bolts of Recruitment ...................................................................................... 39
Appendix VII: Recruitment Psychology 101 ............................................................................................... 41
Appendix VIII: Advantages to Fraternity Membership .............................................................................. 48
Appendix IX: Alumni Recommendation Solicitation................................................................................... 49
Appendix X: Letter of Acknowledgments for Alumni Recommendations .................................................. 50
Appendix XI: Follow-up Letter for Rush Recommendations ...................................................................... 51
Appendix XII: Letter to Parents .................................................................................................................. 52
Appendix XIII: Mailing to Incoming Students............................................................................................ 53
Appendix XIV: Recruitment Evaluation for Pledges ................................................................................... 54
Appendix XV: A Note on Legacies ............................................................................................................. 57
Appendix XVI: The Dos and Don'ts of Rush .............................................................................................. 58
Appendix XVII: Scholarship Information .................................................................................................... 60
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